Photographer and Film Maker
Putting story at the heart of every image and frame of film.
GARDENS - LIFESTYLE - PEOPLE
If a picture paints a thousand words imagine the possibilities with film
You must have lived under a rock if you are a business owner and have not either thought about or started a process of creating video content for your brand. The big questions are; where to start? and what is my return on investment? The reality is that you have such a range of options available all of which will require a range of budgets that it can feel overwhelming! In truth you need to have a ‘strategy’ this is the absolute key BEFORE ever starting to plan out what content you require; Is the film going to be a top of sales funnel ‘Vision’ or ‘Why Story’?, or is the video for further down the sales funnel in the form of an ‘Impact film’, ‘Explainer, or ‘Testimonial’ video?
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. ”
The most important point to make when thinking about video content is that it is pointless having a beautifully crafted cinematic film if no one gets to see it. In some of the examples below you need to be aware of the view count and how the films were used. I understand that choosing the right video creator is difficult! if you take anything from visiting my website remember that you need to look at what are the results or the ROI…
Confused? Don’t know where to start? then get in touch to discuss your requirements and I will do my best to simplify the process.
This was part of a series of films created for Gabriel Ash to showcase their greenhouses in use in some of the finest gardens in the UK, and being used by some of the best gardeners in the UK. The films were designed to be a top of sales funnel or lead generating video. The films were distributed via email campaigns and various other lead generation marketing platforms. Designed to not over sell the product but just to show them in use in beautiful settings.
Another series of films I made for Dutch garden tool company Sneeboer. This one features the bulb planter and has had over 6,700 views on their YouTube channel with very little keyword optimisation. We trialed some other videos on my own Channel, i.e. with no links from the Sneeboer website. For these traffic has been generated purely by keyword optimisation and keyword rich descriptions and these videos have also had over 11,500 views.
This was a ‘How-To’ video commissioned by Gabriel Ash. The main focus of this video was to try to reduce calls into the office about the specification for how to construct a solid base. The company had very detailed drawings but they found that even with this there would be many issues raised and aborted greenhouse installations due to the base being incorrectly constructed. The video has also been a great asset to the sales team. When the video was produced I also listed this again on my own channel, again making it keyword rich and with a keyword focused description. This has now had over 100,000 views and has proven to be a great lead generator in its own right.
In the examples given above the films are between 2-4 years old. I have listed these on purpose because they show how well designed videos can be both timeless, so keep giving back on the ROI and I have also shown these because this is where I started my journey to get the best in terms of a Video Strategy approach.
This is a self funded film I did during lockdown in which I looked at a problem and came up with a solution. You will see from the film it is not a high budget production but in 11 months it has generated over 300k views and has had loads of comments and interaction. This for me is what video content for businesses is all about. Just imagine what this exposure could do for your business.